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1

Evidence that user-generated content that produces engagement increases purchase behaviours

Malthouse, Edward C., Calder, Bobby J., Kim, Su Jung, Vandenbosch, Mark

Journal:

Journal of Marketing Management

Year:

2016

Language:

english

File:

PDF, 1.37 MB

english, 2016

2

Competing with loyalty: How to design successful customer loyalty reward programs

Nastasoiu, Alina, Vandenbosch, Mark

Journal:

Business Horizons

Year:

2018

Language:

english

File:

PDF, 355 KB

english, 2018

3

Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects

Lam, Shun Yin, Vandenbosch, Mark, Hulland, John, Pearce, Michael

Journal:

Marketing Science

Year:

2001

Language:

english

File:

PDF, 334 KB

english, 2001

4

Price sequences, perceived variability, and choice

Dolansky, Eric, Vandenbosch, Mark

Journal:

Journal of Product & Brand Management

Year:

2013

Language:

english

File:

PDF, 199 KB

english, 2013

5

Perceived variance and preference for sequences of outcomes

Dolansky, Eric, Vandenbosch, Mark

Journal:

Journal of Product & Brand Management

Year:

2012

Language:

english

File:

PDF, 316 KB

english, 2012

6

A value analysis model for farm equipment manufacturers

Mark B. Vandenbosch, Charles B. Weinberg

Journal:

Year:

1997

Language:

english

File:

PDF, 224 KB

english, 1997

7

Competitor Orientation and the Evolution of Business Markets

Bendle, Neil, Vandenbosch, Mark

Journal:

Marketing Science

Year:

2014

Language:

english

File:

PDF, 1.52 MB

english, 2014

8

Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions—Understanding Merchant Adoption of a Smart Card-Based Payment System

Christopher R. Plouffe, John S. Hulland and Mark Vandenbosch

Journal:

Information Systems Research

Year:

2001

Language:

english

File:

PDF, 1.71 MB

english, 2001

9

Confirmatory compositional approaches to the development of product spaces

Vandenbosch, Mark B.

Journal:

European Journal of Marketing

Year:

1996

Language:

english

File:

PDF, 104 KB

english, 1996

10

Research Report: Disruptive Technologies—Explaining Entry in Next Generation Information Technology Markets

Nault, Barrie R., Vandenbosch, Mark B.

Journal:

Information Systems Research

Year:

2000

Language:

english

File:

PDF, 270 KB

english, 2000

11

Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects

Shun Yin Lam, Mark Vandenbosch, John Hulland and Michael Pearce

Journal:

Marketing Science

Year:

2001

Language:

english

File:

PDF, 844 KB

english, 2001

12

Intermediating technologies and multi-group adoption: A comparison of consumer and merchant adoption intentions toward a new electronic payment system

Christopher R. Plouffe, Mark Vandenbosch, John Hulland

Journal:

Journal of Product Innovation Management

Year:

2001

File:

PDF, 2.46 MB

2001

13

Retail sales force scheduling based on store traffic forecasting

Shunyin Lam, Mark Vandenbosch, Michael Pearce

Journal:

Journal of Retailing

Year:

1998

Language:

english

File:

PDF, 1.35 MB

english, 1998

14

Dramatically reducing cycle times through flash development

Mark Vandenbosch, Tom Clift

Journal:

Long Range Planning

Year:

2002

Language:

english

File:

PDF, 311 KB

english, 2002

15

Project Complexity and Efforts to Reduce Product Development Cycle Time

Thomas B Clift, Mark B Vandenbosch

Journal:

Journal of Business Research

Year:

1999

Language:

english

File:

PDF, 108 KB

english, 1999

16

Intermediating technologies and multi-group adoption: a comparison of consumer and merchant adoption intentions toward a new electronic payment system

Christopher R Plouffe, Mark Vandenbosch, John Hulland

Journal:

Journal of Product Innovation Management

Year:

2001

Language:

english

File:

PDF, 232 KB

english, 2001

17

Setting the strategic direction in a product-service firm

Mark B. Vandenbosch, Charles B. Weinberg

Journal:

Journal of Business Research

Year:

1994

Language:

english

File:

PDF, 1.84 MB

english, 1994

18

Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time

Mark, Tanya, Lemon, Katherine N., Vandenbosch, Mark, Bulla, Jan, Maruotti, Antonello

Journal:

Journal of Retailing

Year:

2013

Language:

english

File:

PDF, 439 KB

english, 2013

19

[Handbooks in Operations Research and Management Science] Marketing Volume 5 || Chapter 14 Salesforce operations

Vandenbosch, Mark B.

Year:

1993

Language:

english

File:

PDF, 2.60 MB

english, 1993

20

Estimating Choice Models in Data-Sparse Environments: Taking Advantage of Perceived Similarity

John Hulland and Mark Vandenbosch

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 865 KB

english, 1996

21

Product and Price Competition in a Two-Dimensional Vertical Differentiation Model

Mark B. Vandenbosch and Charles B. Weinberg

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 764 KB

english, 1995

22

Estimating choice models in data-sparse environments: Taking advantage of perceived similarity

John Hulland, Mark Vandenbosch

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 838 KB

english, 1996

23

Benchmark of full Maxwell 3-dimensional electromagnetic field solvers on prototype cavity-backed aperture antenna

Mark Vrancken, Yves Schols, Wim Aerts, Guy A.E. Vandenbosch

Journal:

AEU - International Journal of Electronics and Communications

Year:

2007

Language:

english

File:

PDF, 658 KB

english, 2007

24

Characteristic Aperture Modes for the Mutual Coupling Analysis in Finite Arrays of Aperture-Coupled Antennas

Mark Vrancken, Guy A.E. Vandenbosch

Journal:

AEU - International Journal of Electronics and Communications

Year:

2002

Language:

english

File:

PDF, 365 KB

english, 2002

25

Characteristic Modes for the Multiple Stacked Aperture Problem with Application to the Finite Array Analysis of Flat Plate Slot Array Antennas.

Mark Vrancken, Guy A.E. Vandenbosch

Journal:

AEU - International Journal of Electronics and Communications

Year:

2002

Language:

english

File:

PDF, 158 KB

english, 2002

26

An expert system predevelopment test for assessment of sales territory difficulty

John D. Claxton, Mark B. Vandenbosch, Charles B. Weinberg

Journal:

International Journal of Research in Marketing

Year:

1990

Language:

english

File:

PDF, 2.12 MB

english, 1990

27

Research Report: Disruptive Technologies—Explaining Entry in Next Generation Information Technology Markets

Barrie R. Nault and Mark B. Vandenbosch

Journal:

Information Systems Research

Year:

2000

Language:

english

File:

PDF, 1.98 MB

english, 2000

28

[IEEE 31st European Microwave Conference, 2001 - London, England (2001.10.4-2001.10.6)] 31st European Microwave Conference, 2001 - Hybrid Dyadic - MPIE Integral Equation Analysis of Passive Microwave Devices in Layered Media

Vrancken, Mark, Vandenbosch, Guy A. E.

Year:

2001

Language:

english

File:

PDF, 2.68 MB

english, 2001

29

Business Marketing in Master's Programs: A Part of the Fabric

Barclay, Donald W., Deutscher, Terry H., Vandenbosch, Mark H.

Journal:

Journal of Business-to-Business Marketing

Year:

2007

Language:

english

File:

PDF, 874 KB

english, 2007

30

A Reply to “Business Marketing in Master's Programs: A Part of the Fabric”, But What If the Suit Differs?

Barclay, Donald W., Deutscher, Terry H., Vandenbosch, Mark H.

Journal:

Journal of Business-to-Business Marketing

Year:

2007

Language:

english

File:

PDF, 579 KB

english, 2007

31

Customer Migration Patterns: Evidence from a North American Retailer

Mark, Tanya, Lemon, Katherine N., Vandenbosch, Mark

Journal:

The Journal of Marketing Theory and Practice

Year:

2014

Language:

english

File:

PDF, 682 KB

english, 2014

32

Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions—Understanding Merchant Adoption of a Smart Card-Based Payment System

Plouffe, Christopher R., Hulland, John S., Vandenbosch, Mark

Journal:

Information Systems Research

Year:

2001

Language:

english

File:

PDF, 191 KB

english, 2001

33

Legume Focus: Model Species Sequenced, Mutagenesis Approaches Extended, and Debut of a New Model

Mark R. O'Brian, Carroll P. Vance and Kathryn A. VandenBosch

Journal:

PLANT PHYSIOLOGY

Year:

2009

Language:

english

File:

PDF, 280 KB

english, 2009

34

Why smart cards have failed: looking to consumer and merchant reactions to a new payment technology

Plouffe, Christopher R., Vandenbosch, Mark, Hulland, John

Journal:

International Journal of Bank Marketing

Year:

2000

File:

PDF, 338 KB

2000

35

Why smart cards have failed: looking to consumer and merchant reactions to a new payment technology

Plouffe, Christopher R., Vandenbosch, Mark, Hulland, John

Journal:

International Journal of Bank Marketing

Year:

2000

Language:

english

File:

PDF, 338 KB

english, 2000

36

Special Issue Part 1 of 2: Hypercompetition || Eating Your Own Lunch: Protection Through Preemption

Barrie R. Nault and Mark B. Vandenbosch

Journal:

Organization Science

Year:

1996

Language:

english

File:

PDF, 712 KB

english, 1996

37

Eating Your Own Lunch: Protection Through Preemption

Nault, Barrie R., Vandenbosch, Mark B.

Journal:

Organization Science

Year:

1996

Language:

english

File:

PDF, 1.42 MB

english, 1996

38

LBA-005VELOUR trial biomarkers update: Impact of RAS, BRAF, and sidedness on aflibercept activity

Wirapati, Pratyaksha, Pomella, Valentina, Vandenbosch, Ben, Kerr, Peter, Maiello, Evaristo, Jeffery Grahame, Mark, Razvan-Ovidiu D, Curca, Karthaus, Meinolf, John A, Bridgewater, Anca C, Mihailov, Kis

Journal:

Annals of Oncology

Year:

2017

Language:

english

File:

PDF, 78 KB

english, 2017

39

Revealed preference in online reviews: Purchase verification in the tablet market

He, Jiaxiu, Wang, Xin, Vandenbosch, Mark B., Nault, Barrie R.

Journal:

Decision Support Systems

Year:

2020

File:

PDF, 1.29 MB

2020

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